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GenEquity is ready to put the “Best Thinking in Home Finance” to work for you. You will find valuable and knowledgeable expertise throughout the entire mortgage process. In addition, you will be able to take advantage of our multiple-lender approach to ensure that you receive the most competitive rates and products without having to submit multiple applications or have your credit pulled multiple times just to make sure you have the best loan for your needs. GenEquity's Home Finance Consultants are here to serve you and to be your advocate throughout the entire process.



 Value of using GenEquity Mortgage :

  • Expert Advocate – Dedicated Home Finance Consultant and their team will be your advocate to ensure that you are provided the highest level of service all the way through the mortgage process.
  • Competitive rate shopping – Take advantage of expert rate comparison shopping with our multi-lender approach through a single point of contact (Your dedicated Home Finance Consultant).
    • 1 application
    • 1 credit pull
Full array of rates and products from nationwide brand name lenders as well as regional and local lenders


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  • Fast free pre-approval – You can discover your purchasing power in a matter of minutes over the phone with your Home Finance Consultant and receive your pre-approval letter that will enhance your negotiation power when making an offer to purchase your new home.
  • Simple, convenient and cost saving closing experience – Take advantage of our streamlined closing experience and save money by selecting your preferred method of closing on your new home purchase.
    • Traditional closing : Complete your closing at a local office
    • Mobile Closing Agent : Through our national title relationship, we will coordinate and send a knowledgeable closing agent to your place of convenience to facilitate through your closing process.
    • On-Line Closing* : Complete your closing process through the comfort of your own home, realtors office, or location of your choice that supports high speed internet access. This will be facilitated by a live closing agent and you will be able to be joined by others of your choosing that may be in a different location, such as your spouse, realtor, Home Finance Consultant, Attorney, or any others you deem necessary. They will all be able to join the closing live without being in the same office.
      * availability varies – check with a GenEquity Mortgage home finance consultant

Your closing experience may be impacted by the seller of the property you choose to purchase. However, GenEquity will counsel you on the options available to you and how to be sure that you receive the closing experience you desire.

  • Minimized cash requirement - Minimize your out-of-pocket cash requirement for your home purchase closing costs if your employer participates in our Direct Bill Service.


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The GenEquity Mortgage Process :

  • Home Finance Consultation – Your process will begin with a free no obligation consultation that will help you discover your purchasing power and to explore the best financial solutions to help you achieve your objectives in your new home purchase. An experienced expert Home Finance Consultant will walk you through the application process, explain the mortgage process and benefits available to you, and provide you with a pre-approval letter that will equip you for the next step in the home purchase process.

    Over the phone - 1-888-436-3789 Option 1, or
    Fill out an application - (fax or e-mail us your completed application at your convenience)
  • Select a home – The next step will involve your efforts to find the best home for your needs through your local real estate professional or on your own. Once you have found your new home, you will submit an offer to purchase the home. At the time you submit your offer, be sure to include the correct information related to your desired closing experience as discussed with your Home Finance Consultant. This is where the closing of your home is determined between you and the seller.
  • Secure your rate and mortgage product – Once you have obtained a signed contract to purchase your new home, you will want to contact your Home Finance Consultant to secure your rate and financing terms. Your consultant will help you with your expert rate comparison shopping through our multi-lender approach that will provide you the most competitive rates and products available. Once you have secured your rate and product, you will receive an opening set of documents detailing the information surrounding the financing of your new home and help you understand exactly what will be needed in order to complete the processing of your home loan.

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  • Processing of your loan – The processing of your loan will include an appraisal, review of the title information, and the gathering of all of the necessary documentation to complete the loan process. During the processing of your loan, you will need to secure home owners insurance for your new home through a provider of your choice. Your Home Finance Consultant and their team of operation's specialist will be in contact with you throughout the process to keep you informed and prepared for the actual closing experience.
  • Closing of your loan – Depending on your desired closing method, GenEquity will work with the title company or closing attorney to ensure that the information is correct and that your closing experience is positive. If you utilize one of the closing options provided through our national title relationship, you can be ensured that your closing experience will be efficient, accurate, and hassle free. On occasion, customer's may end up utilizing the title company or closing attorney selected by the seller, which limits GenEquity's ability to ensure the same positive experience you deserve. However, regardless of your desired closing experience, you can take confidence that GenEquity will be your advocate to make sure you receive the service you deserve.
  • After closing, what to expect – After your loan closes, you can have confidence that your home loan will be serviced by one of the nations leading servicers. GenEquity will notify you of who your new servicer will be and you will also receive a welcome letter from your new servicer. This change will have no impact on your loan terms. Your new servicer will provide you information on establishing on-line or direct payments from your checking/savings account for convenience purposes.
  • Your feedback is important to us – At GenEquity we value your feedback to continue to maintain and enhance the best in class service our customers have come to expect. As a result, you will receive a survey via e-mail after you have closed on your new home. We sincerely appreciate you taking the time to complete this on-line survey.
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